Why We Buy: The Science Of Shopping

Type

Book

Authors

Paco Underhill

Tags

Consumer Behavior, Research, Cultural

Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. - from Amzon

Number of Copies